Despite the fast-paced growth in online retail sales, checkout conversions and cart abandonment are still a huge problem for many retailers — particularly on mobile, where conversion rates are around half of those on desktop.

Retailers have gotten a lot right when it comes to differentiation in the e-commerce landscape, vastly improving the speed at which shoppers can purchase the items they want and when they want them. Yet, retailers all face a unique challenge that can’t be fixed with just a better UX — fostering and sustaining customer loyalty in an increasingly crowded market.