Noémie Increases Checkout Volume +200% by Growing with Financing
Noémie is disrupting the jewelry industry by combining sustainable practices, luxury materials, quality design, and aspirational messaging. They’ve created a modern experience that inspires customers and engenders long term loyalty. By partnering with Bread, they’ve had the support they need to grow their business year on year—all with the help of white labeled, full-funnel financing.
Challenge: Noémie is digitally savvy and customer obsessed, and they needed a financing partner that was as committed to customer experience as they were.
Solution: Bread’s white labeled and streamlined financing solution helped Noémie deliver a low-friction shopping experience to drive larger AOVs while maintaining their brand throughout the entire check out journey.
Financing that Scales Drives 30% of Sales
Noémie only uses ethically-sourced stones from established suppliers who meet their strict standards, cutting out the markups of traditional retailers with a direct-to-consumer model so they can focus exclusively on craft and design. Their shopping experience emphasizes the journey—the journey their stones and recycled precious metals have taken to end up in their jewelry, and the journey their timeless pieces will go on with you over your lifetime. They’re more than just a jewelry company, they’re a digitally-savvy lifestyle brand.
To grow successfully, they needed more than just a payments provider. They needed a financing partner that could keep pace alongside their business. They were looking for a fully-fledged financing company that can offer technical innovation and customer understanding, and that’s exactly what they found in Bread.
“Bread has been a partner for today, and also for tomorrow.” Said Yuvi Alpert, Noémie’s CEO. “They’ve innovated as we’ve innovated. We really appreciate that they understand how important it is for us to deliver the best experience possible, and their willingness to always try new solutions to achieve that.”
When our partnership began, Noémie’s Average Order Value was in the $1K range. Over time, Bread has remained their one-stop financing provider, supporting loans for custom engagement rings and other jewelry that can cost $20K or more—all without any interruptions to service or to the customer experience. Since partnering with Bread, their AOV has increased by 28%.
Since partnering with Bread, Noémie has seen Bread’s payments solution drive real value for their business. Their monthly checkout volume has grown 210.5% from the same period the year prior. 71.5% of customers that checkout prequalify from the product page, which is evidence that offering financing earlier in the funnel is helping to drive conversions. Today, Bread’s financing drives 30.2% of their total sales. Noémie’s innovative business practices and inspirational, storytelling-focused approach has set them up for continued success, and with the Bread, their future looks even brighter.
Sharing Data, Driving Conversion
As a company, Noémie is customer and data-obsessed—something they have in common with Bread. That’s why data sharing in real time was a crucial factor in the partnership. By connecting Bread’s financing data to their platforms—including email, Facebook, and Google accounts—they’re able to offer even more compelling offers to encourage customers to check out with financing.
For example, on Facebook Noémie illustrates how easy and seamless it is to apply for financing by highlighting testimonials from customers who have checked out using Bread. This messaging raises awareness of financing earlier in the buying process, introducing the idea of alternative payments as soon as potential customers see their ads on Facebook, instead of only being introduced to the concept at checkout. With more than 75% of users who prequalify checking out on mobile, robust social integration is essential to reaching customers where they browse and shop.
On their product pages, Noémie serves a custom pop-up offering 3 month 0% APR financing to select customers based on cart size, buying history, and other factors. By aligning their messaging and financing with customer data and behavior, they’re able to deliver an even more timely and compelling personalized experience.
Noémie is able to see how much customers order, where they convert, and info about their financing decision. This helps them better understand their own business and optimize their financing programs for maximum benefit. “As a data-first company, we look for partners that are transparent and open about sharing the data they collect on our customers. Bread’s openness to not only share their data with us, but use it with our integrations to drive success for our business, has been a huge factor in the success of our partnership.” says Alpert.