How BBQ Guys Increased Conversions and Cart Size with Bread

November 14, 2017 | 2 min read

About:

BBQGuys.com, a ShoppersChoice.com brand, caters to consumers with a passion for cooking and grilling and offers a one-stop online destination for all your grilling needs. As a leader in the space, BBQguys.com has over 500,000 happy customers nationwide and offers an unmatched selection of innovative grills ranging from under $100 to over $10,000.

Challenge:

BBQGuys.com prides itself on its exceptional customer service and was looking for a solution that allowed their customers a simple and affordable way to pay over time.

“We wanted to offer a solution to help our customers turn their outdoor kitchen dreams into a reality,” said Corey Tisdale, COO of BBQguys.com. “With Bread, our customers can get the grill they love now and pay in low monthly installments that best fits their budgets.”

Results:

Since launching Bread, BBQGuys.com has seen a 9.5% increase in their overall conversion rate. Additionally, customers who used financing had a 32.6% higher AOV and checked out with 24% more items in their carts.

BBQGuys.com chose Bread because of the easy implementation, the ability to white label and customize the process, and the pre-qualification feature that helps visitors plan for larger purchases at every step of the customer journey.

“The Bread team was 100% committed to our success and worked with us to implement a seamless user experience that matched our brand,” said Tisdale. “We saw immediate results and love the ability to offer our customers an honest and affordable financing option.”