17 Ecommerce Landing Page and Pop-Up Examples That Attract Leads

Ecommerce Best Practices | 11 mins

It would be nice if garnering ecommerce sales was simply a matter of directing leads to product pages.

Sadly, that isn’t how ecommerce works. Episerver reports that 83% of shoppers don’t intend to make a purchase on their first visit to an online store. Potential customers must be nurtured before they place an order.

Landing pages and pop-ups are two powerful vehicles for moving leads down the funnel and closer to purchase.

Retailers show landing pages and pop-ups to shoppers after they click on an external link, often from an advertisement, email or social post. Both landing pages and pop-ups are opportunities to build leads’ familiarity with your brand and show why your products are worthwhile.

In this post, we’ll break down exactly how you can nurture potential customers with landing pages and pop-ups. We’ll walk through 17 examples of stellar landing pages and pop-ups to provide you inspiration for creating your own.

Gather Contact Info with Giveaway Pop-ups

Giveaways are a great way to connect with potential customers. For every entry, you collect the contact information of shoppers.

How do you get shoppers to enter? Create a pop-up with high-quality product images and FOMO-inducing language to encourage submissions.

1. Shaggy’s Skis: State the giveaway end date

Motivate shoppers to enter your contest by including the end date of the contest on your pop-up. Seeing the date, shoppers are likely to enter right away out of a fear of missing the deadline.

In their giveaway pop-up, Shaggy’s Skis states the January 6 drawing date right after “Win Free Skis!”

Place your deadline text right after your main offer text, as Shaggy’s does. Seeing the prize first, shoppers will have a reason to care about the end date.

2. J Skis: Include a countdown timer

Increase shoppers’ sense of urgency around your contest by adding a countdown timer to your pop-up. People will feel like they need to enter quickly as they see remaining time decrease.

J Skis, for example, put a countdown timer right underneath their “Signup to Win” CTA.

This placement near the CTA gives site visitors a final push to enter as their eyes hover around “Signup to Win.”

3. AJ Madison: Show pictures of the prize

If leads can’t picture what you’re giving away, they probably won’t be motivated to enter your contest. Help them visualize your offer with a pop-up that includes a high-quality picture of what is being given away. If your prize is a store gift card, show pictures of popular products that could be purchased.

AJ Madison, for example, includes a stunning photo of their appliances on their pop-up for a gift card giveaway.

Site visitors will likely want a shot at winning the $1,000 gift card after seeing the products that could be purchased with it.

Encourage Browsing with Discount Pop-ups

A discount pop-up is often the nudge that leads need to go deeper in your store. They may not be ready to pay full price at such an early stage, but the promise of savings can drive them to explore your products. Alert shoppers about these discounts with pop-ups that have captivating visuals and text.

4. VersaTube: Target first-time visitors

People who are brand-new to your store are the least likely to care about a discount offer. They’re just beginning to learn about your products, so they don’t even know what they would want savings for.

Build new shoppers’ interest in your discounts by making the promotions exclusively for new visitors like them. This targeting will make them feel more welcome in your store and more likely to check out your products.

The steel building kit VersaTube, for example, offers their first-time visitors a $150-off coupon.

This targeting motivates shoppers to use the coupon because they know that they’ll see it only on this first visit.

5. Eve Sleep: Show your brand personality

Make your discount pop-up stand out to leads by adding a bit of personality to your copy while keeping in mind what’s appropriate for your brand. Consider adding a funny comment or describing your promotion in greater detail.

Eve, for example, doesn’t limit their pop-up to just stating the discount amount.

To add a bit of personality, the company alters the lyrics of “Silent Night” to introduce their discount. They also replace “merry” with “cosy,” a cute adjustment to the classic seasonal saying.

6. Aviya Mattress: Emphasize the rarity of the sale

If your pop-up just states the discount amount, some shoppers may be motivated enough by the savings alone to click. But if you tell them your sale is a rare opportunity, more people will click out of a fear of missing out.

Tapping into this feeling, Aviya describes their discount offer as the “lowest price of the year.”

After seeing this, a pop-up lead who is on the fence about buying a mattress may decide to purchase because they want access to this limited-time discount.

7. The Original ScrapBox: Gamify your pop-up

People love the excitement of games left to chance. Create a similar experience by making a pop-up that randomly picks a discount for shoppers. The fun of the game—and the chance to save money—will motivate site visitors to enter.

The Original ScrapBox, for example, includes a wheel-of-savings feature on their pop-up that gives shoppers the chance to win as much as $50 off.

Shoppers are motivated to play the wheel game not only because it’s fun but also because ScrapBox stresses how there are a limited number of offers: “70% of offers claimed. Hurry up!”

8. PlayMusic 123: Distinguish your discount amount

Want people to notice your discount amount? Make the offer number a bright color, and design the rest of the pop-up with neutral colors.

PlayMusic’s pop-up, for example, has lots of white space, so the large, bolded green discount number sticks out to shoppers.

Give shoppers a reason to stay on your online store with a discount pop-up. The perk of savings, plus enticing copy and visuals, will motivate many to check out your products.

Offer Free Trials and Demos on Landing Pages

A lead may not be ready to buy your product yet, but many will be willing to try it. Make it easy for them to take your product for a test drive with a free-trial landing page. Explain how the free trial works, and place form fields on the page that are simple for site visitors to complete.

9. ElliptiGO: Ask for information that relates to product usage

When you allow people to sign up for a free trial, ask for information that will help you guide their product experience. The more details you learn about the potential customer, the better you’ll be able to curate their free-trial experience.

ElliptiGO, for example, asks leads about their fitness activity as a part of their free-trial sign-up page, with the question, “Which of these categories best describe you?”

The company uses this information to give people advice on how to best use the product during their trial.

10. PRx Performance: Set up automatic scheduling

Traditionally, setting up product demos requires back-and-forth between leads and companies. The lead submits their contact information, the business sends back potential demo times, and the lead has to respond in order to schedule.

With so much communication, retailers risk losing a lead’s interest. The shopper may have second thoughts as they wait for the next demo email and then decide not to respond.

Reduce this friction by adding a scheduling feature to your demo landing page. PRx Performance’s landing page, for example, includes a calendar to set a time for a 15-minute video consultation.

By offering immediate scheduling, you are more likely to gain new demos.

11. Thermomix: Include positive testimonials

Signing up for a free trial requires much less commitment than making a purchase, but it still involves a level of investment. Shoppers must submit their contact information and, potentially, even payment details to try out a product.

Entice shoppers to try out your product by featuring positive testimonials on your free-trial page. Once shoppers see that others have loved your product, they’ll be curious to see if your product works as well as people say.

Thermomix’s free-trial landing page includes positive quotes from customers, along with photos to show how much they loved the product.

Shoppers may be more motivated to click the “Test Drive” CTA after reading the promising reviews. The button directs them to a short form field at the bottom of the page, where they can sign up for a free trial in less than a minute.

Build leads’ interest in your products with a landing page that not only encourages free-trial sign-ups but also helps you learn about your leads.

Highlight Convenient Payment Options with Financing Landing Pages

Customers are often interested in high-end products but are hesitant to purchase. They don’t want to spend so much money up front, or they might not have enough money saved to make the purchase.

Show these shoppers how your products can be budget-friendly by building a financing landing page. Highlight the most attractive parts of your payment program with design tips from the examples below.

12. Dynnex Drones: Segment financing details with shapes

Financing programs involve technical, numerical details. If you relay all of this information in paragraphs, your landing page may start to look like a wall of text—and that won’t grab shoppers’ attention.

Consider segmenting key features of your program in shapes, horizontally aligned, to catch people’s eyes. Dynnex Drones, for example, separates the three key benefits of their financing program into boxes.

With this shape segmentation, it’s easy for shoppers to quickly scan and understand the company’s financing offers.

13. AP Electric Generators: Play with font to set apart details

You don’t need complex designs to convey your financing program to shoppers. A simple yet powerful way to communicate your financing options is to adjust the font for the ideas you want to highlight.

AP Electric Generators, for example, draws attention to their financing benefits by using bolded, capitalized text.

You also might draw attention to key details of your financing program by using a bright text color that isn’t used anywhere else on your landing page.

Explaining your financing options to shoppers doesn’t have to be technical and boring. Draw their attention to the most attractive parts of your program with eye-catching design choices.

Educate shoppers with product-detail landing pages

Some products can’t be sufficiently explained with a standard product page. The items are too complex or unconventional to describe in just a few bullet points.

If you sell such an item, direct shoppers to an educational PDP, or product detail page. These pages cover not just physical product details but also information to show how the product works and what past customers think of the item.

These pages should be informative but not overwhelming. Communicate the value of your product without losing shoppers’ attention by following the example of these companies.

14. Acton: Use a balance of visuals and text

A product-detail landing page with walls of text will cause information overload in site visitors. On the other hand, a page with only visuals leaves visitors with solid reasoning for using the product.

Use a balance of text and images on your page to communicate the value of your product. Acton, for example, immediately catches site visitors’ eyes right at the top of the page, with a wide, high-quality scooter image.

With shoppers’ attention secured, Acton goes on to explain why the product is worthwhile using text.

15. Big Fig: Use before-and-after framing

Show shoppers that your product is valuable with before-and-after details on your landing page. Describe the problems they probably experience without your item, and explain how your product resolves those issues.

Big Fig, for example, states the issues that people with large figures typically have with mattresses, such as feeling warm or experiencing a lack of durability. Then, the company lists the ways their mattress offers a better experience.

To show how their mattress improves these issues, Big Fig describes the technology behind their product further down the page.

16. Railbox Consulting: Include a video about your product

Shoppers who are new to your brand probably won’t spend much time reading about your product. Give them the quicker, more engaging alternative of watching a video about your product instead.

Railbox Consulting, for example, presents a quick video, less than 2 minutes, on their landing page that explains the value of their refrigerated cooling products.

Within the video, the company calls viewers’ attention to the strengths of the brand and product by using overlays of text.

17. OPKIX: Add scroll animation

Keep shoppers focused on your product landing page by setting text and visuals to appear as site visitors scroll down. This effect keeps shoppers engaged because they want to see what’s revealed next.

As you scroll down OPKIX’s landing page, for example, the camera specs appear. Continue scrolling down, and footage from their camera product automatically plays.

To learn how to add scroll animation to your landing page, check out this resource from CSS Animation.

Create a product landing page that both informs with text and engages with visuals. If you’re able to secure shoppers’ attention and convey your product’s value, they’ll likely want to purchase the item by the end of the page.

Keep leads in your funnel with landing pages and pop-ups

Don’t expect leads to make a purchase right after learning about your company. Build their interest and relationship with your brand through landing pages and pop-ups. Use this guide to develop a variety of pages and pop-ups that nurture shoppers and encourage them to explore your product selection.